While I have all the mad PPC skillz one could ask for, landing pages are my Achilles heel. I come from a programming/marketing background – no design at all. Of course there is a perfectly valid argument that PPC marketing types shouldn’t be designing landing pages too, and I don’t disagree, but I’m a full service consultant specializing in extreme customer service; my small business clients trust and expect me to get the job done, whether I have to do it, buy it, or hire it.
So I either use an existing site page, or cobble up something mediocre to make do. Most of them are okay, but not great. And real landing page experts are usually outside the budget.
Even if I had real landing page experts at my disposal – there’s also the issue of shoe-horning a good landing page layout into an existing WordPress theme or shopping cart software. If I’m trying to send someone hurtling face first into my sales funnel I definitely don’t want to distract him with my entire site navigation, headers, footers, social media buttons, widgets, and whatever else I’ve got going on. I want a nice clean page that features my offer to its best advantage and a big ole call to action. And that’s it.