Netmeg

Recently there’s been a bit of a foof about eBay releasing a paper claiming AdWords ads don’t work.  Those of us who actually know something about the program believe that eBay’s use of AdWords just plain sucks. I happen to fall into that category myself.

I give you Exhibit A:

Which one of you bastids gave me less than five stars??

Now that I’ve gotten most of my Product Listing Ads tied in with AdWords, despite the hot mess that is Google Merchant Center, I’ve moved on to adding product extensions to all my regular AdWords campaigns, and setting up the targeting.

But I ran across something that was a little confusing (to me, at least) and I was unable to find any reference to it in the Google documentation.

When I first set up product targeting, I only put single target in for each ad group; we’ve been working on refining the feed and now that I have more targets to choose from, I wanted to expand our options for some of our ad groups.

After you’ve added a product extension to your campaign, and you are ready to add specific product targets to your ad group (the tab marked Auto targets), once you click on the green Add Product Target button, you are presented with a box like this:

Now, if you only have one target for that ad group, or just wish to target all products, everything’s easy peasy – you just validate, save and go.

But you’re allowed to select from up to THREE product targets, and it apparently makes a difference how you do it.

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